Research

Help us understand how B2B Sales Teams win deals

A 2-minute, anonymous research survey for B2B sales teams. Your answers are used for research only, this is not a sales pitch.

1.Which best describes your role?

Owner/DirectorSales ManagerSales/Account ExecutiveProcurement/Tender specialistOther

2.Roughly how many RFQs or quote requests does your team handle per month?

1-56-1516-3031-5050+

3.Of your last 10 competitive quotes, about how many did you win?

0-23-45-67-89-10

4.When you lose a deal, what is the most common reason?Select up to 2.

Competitor's price was lowerCompetitor was the incumbent / had the relationshipLost on product spec or technical fitWe responded too slowlyBudget cancelled / no decisionWe honestly don't know

5.After you lose a competitive quote, how often do you find out the real reason?

AlwaysOftenSometimesRarelyNever

6.Before you submit, how often do you know what your competitor is likely to quote?

AlwaysOftenSometimesRarelyNever

7.How does your team currently record why deals are won or lost?

Formal CRMExcel/Google SheetsWhatsApp/chat notesIn people's headsWe don't track it

8.On a competitive deal, how do you decide your price and strategy before quoting?

Standard markup/price listGut feel and experienceAsk the owner/manager each timeLook back at similar past dealsNo real process

9."We lose deals we feel we should have won." How much of a problem is this?

Severe (costs real revenue)SignificantModerateMinorNot a problem

10.Think of the last important deal you lost. What happened, and what would have helped you win it?Optional.

Open to a 15-minute follow-up call?Leave your email (optional). We will only use it to reach out for research.

Anonymous · research only

AuroWin by Auro-X

Deal-winning system for B2B. Decide price, supplier, and relationship moves before you quote.

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