Win the deal before you quote
AuroWin scores every RFQ on win probability, surfaces what your competitor is likely to do, and tells your team the one supplier ask and the one customer call that swings the deal, before the quotation goes out.
Three jobs your CRM never did
CRMs log activity. AuroWin tells your sales team what to do next on the deal they're about to lose.
Score every RFQ in seconds
A 0–100 win probability from relationship signals, competitor history, supplier flexibility and price gap. Stop quoting blind.
Customer & competitor memory
Every deal teaches the system. The next time Apex Scientific shows up at a price-sensitive lab, your rep already knows what to do.
Post-deal learning loop
Log win or loss, why, and at what price. AuroWin recalibrates so the next quote in that segment is sharper than the last.
One screen, one decision
For every RFQ, AuroWin produces a Deal Win Plan: target price band, the exact ask to send your supplier, the customer contact you need to call, and the competitor counter-move. Your rep stops guessing.
- Target price band with provenance, never a black box
- Pre-written supplier message in your tone
- Relationship action ranked by leverage on this deal
- Post-deal feedback loop trains the next score
"Hi Olympus team — competing bid expected at ~$4,800 for the BX-43 scope. Can you support special pricing or a freight allowance to help us hold this lab account?"
From RFQ to learning, in one weekly rhythm.
Paste the inquiry or pick the customer from memory.
Score, risks, price band and supplier ask in one screen.
With the right price, the right ally, and the right backup.
Win or lose, AuroWin learns and recalibrates the next deal.
"We stopped sending price-only quotations. Every RFQ now has a plan attached — and our hit rate on lab tenders moved from 28% to 41% in one quarter."
Bring AuroWin into your next pipeline review.
30-minute walkthrough on your real deals. No CRM migration. Pilot in 2 weeks.