A Deal Win Plan for every RFQ your team touches
Walk through the same scenario every distributor knows by heart: a microscope tender from a university lab where a competitor is going aggressive on price. Here's what AuroWin does, step by step.
Intake the RFQ
Paste a tender or pick the customer from memory. AuroWin pulls in incumbent vendor, past deals, and known competitors.
Example: Northstate University requests a binocular research microscope. AuroWin recognizes the lab, the previous loss against Apex Scientific, and the weak purchasing relationship.
Score the deal
A 0–100 win probability with the four levers behind it: relationship, competitor, supplier flexibility, price gap.
On the microscope RFQ: score 78. Risks called out: Apex likely 7% lower, purchasing prefers incumbent, deadline tight.
Get a target price band
Not a single number: a defensible range, with the data points it's based on and the data it's missing.
$4,800 – $5,100 against your planned $5,200. Rationale: incumbent typically bids $4,750–$4,900; supplier flex 8%; lab budget signal from last year's PO.
Pre-drafted supplier ask
AuroWin writes the supplier email for you, asking for the specific concession this deal needs.
"Hi Olympus team, competing bid expected at ~$4,800 for the BX-43. Can you support special pricing or a freight allowance to help us hold this lab account?"
Log the outcome and learn
Won, lost, or pulled. At what price. Why. AuroWin updates customer, competitor, and supplier memory automatically.
Lose to Apex at $4,750? Next time that lab issues an RFQ, the price band tightens and the supplier ask escalates earlier.
See it on your own pipeline.
Or open the live demo with the microscope scenario pre-loaded.