Questions, answered

Auro-X is the software company behind AuroWin, an AI deal-winning platform for B2B sales teams. Auro-X is not related to Auro Chocolate or to the Samson Auro X speaker line.

AuroWin turns every RFQ into a Deal Win Plan: a 0–100 win probability, a target price band, a ready-to-send approval ask, the customer contact to call, and the likely competitor move. It covers five areas: RFQ analysis, deal scoring, target pricing, approval asks, and win/loss learning.

The score starts from a published B2B base win rate and adjusts it for relationship strength, incumbency, competitor posture, pricing flexibility (discount room), price gap, and qualification signals such as budget, timing, and decision owner. Every score shows a confidence level and a 'Why this score' breakdown. It is decision support, not a guarantee, and it gets sharper as your team logs outcomes.

None to start. AuroWin works from your team's knowledge of the account on day one. Logging won and lost deals over time adds customer and competitor memory, which raises the confidence of later scores.

AuroWin runs alongside your CRM, not instead of it. No migration is needed for a pilot. Ask us about connecting your specific CRM or ERP.

Data is stored in a secured database with per-account access rules, and only invited users can open the app. See the Security & Data page for details.

A 30-minute walkthrough on your real deals, then a two-week pilot with your sales team. No CRM migration required.